Who We Are


We Make Enterprise Marketing and
Communications a Measurable Reality

 

The facts are in:



Today’s marketers are faced with these and many more challenging realities. More competitors, more technology choices, more educated consumers, and more expectations for meaningful interactions. Even as effective targeted customer communications have become increasingly important, few product and service solutions have emerged to provide impactful, measureable, one-to-one results. Until Now.

touchpoint value continuum

                            

TouchPoint Alliance is a 501(c)6 organization that brings together a group of diverse industry leaders to deliver on the continuum of “market of one” customer communication solutions. Through a proven successful methodology, TouchPoint Alliance leverages the individual strengths of each member's company to deliver end-to-end customer communication approaches that:


 

Mission and Vision

 

New media channels and technologies continue to emerge at unparalleled rapid rates, and it is becoming increasingly more difficult for marketers to reach and engage their target audiences. As a result, marketers are turning to new and higher levels of marketing sophistication and message personalization to build measurable awareness, increase response rates, and increase revenues and profits.

 

TouchPoint Alliance was formed by a group of pioneering industry leaders in the Spring of 2009 as a way to leverage divergent, yet complementary inbound and outbound "market of one" customer communication capabilities, thereby accelerating their acceptance and effectiveness for member organizations, sponsors and the industry as a whole.


The mission of TouchPoint Alliance is to:

 

Facilitate among stakeholders the sharing of information, knowledge, and opportunities within the Enterprise Marketing Communications & Services industry, thereby encouraging and fostering healthy, sustainable commerce between Alliance members and the organizations they serve.

 

 

Board of Directors


Kemal Carr, President, Madison-Advisors
Tom Casey, Vice President Business Acquisition and Strategic Partner, Broadridge
Anoush Gordon, Director & General Manager, CMS Business Group, Global Document Outsourcing
Rebecca Heidepriem, Partner, Fritz Partners
Howard Holley, President, The Holley Group
Karl Humphrey, President, Mail Centers Plus
Laura Terry, President, Trekk Cross-Media

Howard Holley Howard Holley, President and Chairman

 

Holley is a former senior executive of the Xerox Corporation, having spent more than thirty-three years with the industry leader. During his career, Holley held numerous executive positions. He was named district manager of the San Diego/Las Vegas region, manager of integrated sales and systems training at the Xerox Document University and region vice-president of Xerox Business Services.

In 1998, Holley relocated to China as senior vice president and general manager of the Enterprise Solutions Group of Xerox China.

In 2004, Holley moved into Xerox Global Services to create a consulting practice that would later be known as the Document Outsourcing and Communications Services practice. He provided global leadership for this business unit until his retirement in March 2009.

Holley envisioned TouchPoint Alliance as a peer powered network of market leaders and innovators in the global Enterprise Marketing and Communications Industry. He and his co-founders share a vision of enabling sponsors, members and clients to deliver best of breed customer intimacy strategies, technologies and methodologies.

 

Kemal Carr

Kemal Carr, President, Madison-Advisors

 

Kemal Carr is President of Madison Advisors, an independent analyst firm that provides project-based advisory services designed to assist clients with technology selection and business process decisions. Under his direction, Madison Advisors is establishing its market niche addressing the needs of the electronic and print customer communications marketplace. Carr also is instrumental in formulating Madison Advisors' strategic partnerships with numerous trade associations and exhibition producers. He brings this expertise to directing the Sponsorship initiatives of TouchPoint Alliance.

 

Carr is regularly sought out by some of the leading output technology publications to write about or comment on some of the industry's key issues and topics, including articles on the impact of TransPromo, advancements in production technologies, and electronic document presentment in Wall Street Journal, Document, Digital Publishing Solutions, and Mailing Systems Technology. He also is asked to speak at trade events, including a key session at Xplor's Global conference, DOCUMENT's Strategy Forum and numerous vendor trade events.

Carr holds a B.B.A. in Management Information Systems from the University of Wisconsin.


Anoush Dowlatshahi-Gordon

Anoush Gordon, Director & General Manager, CMS Business Group, Global Document Outsourcing

Anoush Dowlatshahi-Gordon was appointed to a newly created role in January 2009 as the Global director of new business development for Xerox.  Anoush’s primary responsibilities were to develop and manage a new global practice, in the area of ‘Enterprise Marketing Services’.  The goals of this new line of business are to win over large or global clients to outsource all aspects of their end to end marketing operations to Xerox who will be chartered to significantly improve the efficiency and effectiveness of the way in which clients communicate with their customers. As  a direct result of his success in building the global practice in April 2010  he was appointed to a new role as Director & General Manager  for Communication & Marketing Services, a newly formed global line of business within Global Document Outsourcing.

 

This role enables Anoush to leverage on his extensive experience in managing a $500m operation in the UK/Ire where he was the Sales and Marketing Director, for the Production Business unit, where he played a key role in developing and shaping the fast growing digital printing market, enabling Xerox to gain a leadership role in many segments of the market over the last 8 years.

Anoush was the UK face behind the ubiquitous DocuColor, DocuTech and DocuPrint brands and was also involved in the early development and the subsequent success of the DocuColor iGen3 programme.  In doing so he was instrumental in implementing the Xerox 'New Business of Printing' strategy which provides the products and services to enable customers to benefit from the on demand, personalisation and short run colour capabilities of digital printing.

Anoush is 45 years old, and has been a Xerox Director for over 11 years. He is a graduate of Brighton University in Business management and Corporate Finance.  He spends the majority of his personal time with his partner and two sons in Hampshire. He is a very keen skier, enjoys sailing, and travels extensively with his children.

 

 

Rebecca Heidepriem

Rebecca Heidepriem, Partner, Fritz Partners

 

Rebecca Heidepriem has over 26 years of business experience in sales leadership roles where she drove results through organizational transformation and development, strategic planning, process and performance optimization and TQM facilitation. Her executive experience spans large public companies, such as Xerox Corporation, DHL express and Cisco Systems, as well as the Public Sector where she served as the Chief Information Officer for the State of Wisconsin.

 

Rebecca is a graduate of the University of Iowa, and continued her education at the John F. Kennedy School of Government, Harvard Business School.

 

 

Karl Humphrey

Karl Humphrey, President, Mail Centers Plus

 

Karl Humphrey is Co-founder and President of Mail Centers Plus, an innovative outsourcing company offering a variety of document, distribution and business support management services to organizations across North America.


Humphrey graduated from Morehouse College with a Business Administration Degree and from Dartmouth's Tuck Executive Education Program. He spent the first half of his professional career as an auditor in public accounting and in operations management of advance document solutions with the Federal Reserve Banks of New York and Atlanta.


In addition to applying his financial expertise as Secretary and Treasurer of TouchPoint Alliance, Humphrey provides industry leadership through memberships in industry business organizations such as the Metro-Atlanta Chamber of Commerce, the Georgia Minority Supplier Development Council, and the Atlanta Business League. In addition, he works closely with industry organizations such as the Metro-Atlanta Postal Customer Council and the Mail Systems Management Association.


As an active community leader, Humphrey has served on several boards including Aid to Imprisoned Mothers and The United Way 211 and as a volunteer with both the Metropolitan Atlanta Big Brothers/Big Sisters program and the Summerhill Neighborhood Revitalization initiative. He is a 1992 graduate of the United Way of Metropolitan Atlanta Volunteer Involvement Program Initiative, a leadership training program for future boards-of-directors members.

 

 

 

Laura Terry

Laura Terry, President, Trekk Cross-Media

 

Laura Terry is a Co-founder and Chief Executive Officer of Trekk Cross-Media, a full-service marketing and communications agency that combines one-to-one strategy, creativity and technology to deliver measurable results to mid- and top-tier clients around the world including XEROX and Adobe. She draws on her extensive marketing, creative and business management skills to lead the Marketing initiatives of TouchPoint Alliance.


Terry has almost three decades of experience in concept and creative development, copywriting, account management, marketing and media analysis--on both client and agency sides of the business. In her day-to-day management of Trekk Cross-Media, she has gained extensive experience developing and deploying content management systems that drive the strategic and conceptual execution of measurable, data-driven, one-to-one campaigns. Traditional print, web-to-print, email, purls with CMS integration, web promotion and social media promotion are examples of the deliverables that drive the success of Trekk's client programs.


Terry is a member of International Printers Network. She has Bachelor's Degree in Journalism and a Master's Degree in Business Administration.


Founding Members


Patricia Calderon, Vice President and General Manager, Xerox Global Services

Kemal Carr, President, Madison-Advisors
Howard Holley, President, The Holley Group
Karl Humphrey, President, Mail Centers Plus
Laura Terry, President, Trekk Cross-Media

Christopher Watson, Intellectus